{"id":2916,"date":"2022-04-28T01:15:12","date_gmt":"2022-04-27T23:15:12","guid":{"rendered":"https:\/\/hotelhouse.cz\/?p=2916"},"modified":"2022-04-29T01:16:30","modified_gmt":"2022-04-28T23:16:30","slug":"k-navratu-na-cisla-z-dob-pred-pandemii-ma-pomoci-nova-staropramen-12","status":"publish","type":"post","link":"https:\/\/hotelhouse.cz\/index.php\/2022\/04\/28\/k-navratu-na-cisla-z-dob-pred-pandemii-ma-pomoci-nova-staropramen-12\/","title":{"rendered":"K\u00a0n\u00e1vratu na \u010d\u00edsla z\u00a0dob p\u0159ed pandemi\u00ed m\u00e1 pomoci nov\u00e1 Staropramen 12"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u010cesk\u00e1 pivn\u00ed dvojka uv\u00e1d\u00ed na trh novinku s&nbsp;n\u00e1zvem Staropramen 12. Reaguje t\u00edm nejen na dlouhodob\u011b rostouc\u00ed oblibu dvan\u00e1ctistup\u0148ov\u00fdch piv, ale tak\u00e9 na m\u00edrn\u00fd pokles prodej\u016f v&nbsp;lo\u0148sk\u00e9m roce. Novinka je od dubna postupn\u011b k&nbsp;dost\u00e1n\u00ed v&nbsp;obchodech i hospod\u00e1ch a restaurac\u00edch. Uveden\u00ed na trh od kv\u011btna podpo\u0159\u00ed komunika\u010dn\u00ed kampa\u0148 v\u010detn\u011b nov\u00e9ho televizn\u00edho spotu.<\/strong><\/p>\n\n\n\n<p>Pivovary Staropramen prodaly v&nbsp;lo\u0148sk\u00e9m roce 3,13 milionu hektolitr\u016f piva, o 1,8 % m\u00e9n\u011b ne\u017e v&nbsp;roce 2020. Za poklesem stoj\u00ed p\u0159edev\u0161\u00edm pandemick\u00e1 situace a s&nbsp;n\u00ed spojen\u00e9 n\u011bkolikam\u011bs\u00ed\u010dn\u00ed uzav\u0159en\u00ed provozoven, kv\u016fli kter\u00e9mu prodeje v hospod\u00e1ch a restaurac\u00edch meziro\u010dn\u011b poklesly o 8,3 %.  V&nbsp;leto\u0161n\u00edm roce se chce spole\u010dnost p\u0159ibl\u00ed\u017eit k v\u00fdsledk\u016fm p\u0159ed vypuknut\u00edm pandemie. Pomoci tomu maj\u00ed tak\u00e9 produktov\u00e9 novinky, p\u0159edev\u0161\u00edm nov\u00e1 Staropramen 12, kter\u00e1 se v&nbsp;t\u011bchto dnech za\u010d\u00edn\u00e1 objevovat na trhu.<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"683\" height=\"1024\" src=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_01-683x1024.jpg\" alt=\"\" data-id=\"2917\" data-link=\"https:\/\/hotelhouse.cz\/?attachment_id=2917\" class=\"wp-image-2917\" srcset=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_01-683x1024.jpg 683w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_01-200x300.jpg 200w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_01-768x1152.jpg 768w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_01.jpg 1672w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"725\" height=\"1024\" src=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_04-725x1024.jpg\" alt=\"\" data-id=\"2920\" data-link=\"https:\/\/hotelhouse.cz\/?attachment_id=2920\" class=\"wp-image-2920\" srcset=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_04-725x1024.jpg 725w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_04-212x300.jpg 212w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_04-768x1085.jpg 768w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_04.jpg 1242w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/figure><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vyv\u00e1\u017een\u00e1\n12 s&nbsp;pln\u011bj\u0161\u00ed chut\u00ed<\/strong><\/h2>\n\n\n\n<p>Preference konzument\u016f se m\u011bn\u00ed a od roku 2010 roste pod\u00edl dvan\u00e1ctistup\u0148ov\u00fdch piv v&nbsp;r\u00e1mci kategorie le\u017e\u00e1k\u016f. Z&nbsp;toho d\u016fvodu se rozhodli sl\u00e1dci pivovaru Staropramen uva\u0159it pivo vy\u0161\u0161\u00ed stup\u0148ovitosti ne\u017e doposud. \u201e<em>Pro Staropramen 12 je charakteristick\u00e1 pln\u011bj\u0161\u00ed, ale st\u00e1le vyv\u00e1\u017een\u00e1 chu\u0165. Pr\u00e1v\u011b vyv\u00e1\u017eenost je typick\u00e1 pro v\u0161echna na\u0161e piva, a je d\u016fvodem, pro\u010d je konzumenti pravideln\u011b vyhled\u00e1vaj\u00ed,\u201c <\/em>\u0159\u00edk\u00e1 Jan \u0160pa\u010dek, autor receptury a sou\u010dasn\u011b vrchn\u00ed sl\u00e1dek pivovaru Staropramen. <em>\u201eV pr\u016fb\u011bhu p\u011btin\u00e1sobn\u00e9ho chmelen\u00ed pou\u017e\u00edv\u00e1me t\u0159i druhy chmele \u2013 Sl\u00e1dek, Premiant a Magnum,\u201c <\/em>dod\u00e1v\u00e1 Jan \u0160pa\u010dek s&nbsp;t\u00edm, \u017ee d\u00edky tomu m\u00e1 nov\u00e1 Staropramen 12 tak\u00e9 nepatrn\u011b vy\u0161\u0161\u00ed ho\u0159kost ne\u017e Le\u017e\u00e1k, kter\u00fd novinka v&nbsp;portfoliu zna\u010dky na \u010desk\u00e9m trhu nahrazuje. Konzumenti si mohou novinku vychutnat ve vybran\u00fdch hospod\u00e1ch a restaurac\u00edch, v&nbsp;lahv\u00edch a plechovk\u00e1ch se tak\u00e9 ji\u017e objevuje na pultech v\u011bt\u0161iny obchod\u016f tradi\u010dn\u00edho i modern\u00edho trhu.  <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_03-683x1024.jpg\" alt=\"\" class=\"wp-image-2919\" width=\"901\" height=\"1351\" srcset=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_03-683x1024.jpg 683w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_03-200x300.jpg 200w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_03-768x1152.jpg 768w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_03.jpg 1669w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Podpora\nhospod a restaurac\u00ed<\/strong><\/h2>\n\n\n\n<p>Novinka m\u00e1 p\u0159isp\u011bt k\u00a0o\u017eiven\u00ed trhu po dvou letech pandemie a n\u011bkolika vln\u00e1ch restrikc\u00ed. <em>\u201eHospody a restaurace byly za posledn\u00ed dva roky dlouho uzav\u0159eny nebo byl jejich provoz zna\u010dn\u011b omezen\u00fd. I p\u0159es pom\u011brn\u011b vyda\u0159en\u00e1 letn\u00ed obdob\u00ed jsme pozorovali celkov\u00fd pokles prodej\u016f a konec n\u011bkter\u00fdch na\u0161ich z\u00e1kazn\u00edk\u016f,\u201c<\/em> \u0159\u00edk\u00e1 komer\u010dn\u00ed \u0159editel spole\u010dnosti Pivovary Staropramen Michal \u0160t\u011bp\u00e1nek s t\u00edm, \u017ee se na\u0161t\u011bst\u00ed nenaplnily nej\u010dern\u011bj\u0161\u00ed sc\u00e9n\u00e1\u0159e a sv\u016fj provoz muselo ukon\u010dit pouze n\u011bkolik procent z\u00e1kazn\u00edk\u016f. Spole\u010dnost b\u011bhem dvou let investovala do tzv. pandemick\u00e9 podpory sv\u00fdch z\u00e1kazn\u00edk\u016f des\u00edtky milion\u016f korun a v podpo\u0159e hodl\u00e1 pokra\u010dovat. <em>\u201eP\u0159esto\u017ee vid\u00edme, \u017ee se lid\u00e9 do hospod a restaurac\u00ed postupn\u011b vracej\u00ed, na nadch\u00e1zej\u00edc\u00ed sez\u00f3nu m\u00e1me p\u0159ipraveno n\u011bkolik novinek a aktivac\u00ed. Sou\u010dasn\u011b v\u011b\u0159\u00edme, \u017ee se poda\u0159\u00ed zrealizovat i v\u011bt\u0161inu akc\u00ed, jich\u017e jsou na\u0161e zna\u010dky dlouhodob\u011b sou\u010d\u00e1st\u00ed nebo se konaj\u00ed pod jejich hlavi\u010dkou,\u201c<\/em> dod\u00e1v\u00e1 Michal \u0160t\u011bp\u00e1nek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>360\u00b0\nkampa\u0148 odr\u00e1\u017eej\u00edc\u00ed \u010desk\u00fd skepticismus<\/strong><\/h2>\n\n\n\n<p>Uveden\u00ed nov\u00e9ho produktu doprov\u00e1z\u00ed i siln\u00e1 marketingov\u00e1 podpora. Novinka se p\u0159edstav\u00ed z\u00e1kazn\u00edk\u016fm jak na televizn\u00edch obrazovk\u00e1ch a men\u0161\u00edch venkovn\u00edch ploch\u00e1ch, tak i v digit\u00e1lu, na soci\u00e1ln\u00edch s\u00edt\u00edch a v m\u00edst\u011b prodeje. <em>\u201eNov\u00fd spotem se line n\u00e1dech typicky \u010desk\u00fdch vlastnost\u00ed jako jsou sarkasmus a skepticismus, ale tak\u00e9 nadhled a smysl pro humor,\u201c<\/em> uv\u00e1d\u00ed marketingov\u00fd \u0159editel David Zappe ke spotu, v\u00a0jeho\u017e hlavn\u00ed roli se tak\u00e9 tentokr\u00e1t p\u0159edstavila dlouholet\u00e1 tv\u00e1\u0159 zna\u010dky \u2013 Hynek \u010cerm\u00e1k, kter\u00e9mu podruh\u00e9 sekunduje jeho \u017eena Veronika. <em>\u201eI kdy\u017e nejsou v\u011bci p\u0159esn\u011b podle na\u0161ich p\u0159edstav, um\u00edme je uchopit za spr\u00e1vn\u00fd konec, a nakonec si v\u017edy m\u016f\u017eeme p\u0159ip\u00edt na \u017eivot po na\u0161em,\u201c<\/em> vysv\u011btluje Zappe s\u00a0dopln\u011bn\u00edm, \u017ee spot pob\u011b\u017e\u00ed v\u00a0kv\u011btnu na stanic\u00edch televizn\u00ed skupiny Prima. Jeho zkr\u00e1cen\u00e9 verze budou vyu\u017eity tak\u00e9 v\u00a0digit\u00e1ln\u00edch form\u00e1tech.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_02-683x1024.jpg\" alt=\"\" class=\"wp-image-2918\" width=\"856\" height=\"1282\" srcset=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_02-683x1024.jpg 683w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_02-200x300.jpg 200w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Novinky\na investice do v\u00fdroby<\/strong><\/h2>\n\n\n\n<p>Staropramen 12 nen\u00ed jedinou novinkou v&nbsp;nab\u00eddce Pivovar\u016f Staropramen, sv\u00e9 portfolio obohacuje tak\u00e9 zna\u010dka obl\u00edben\u00fdch pivn\u00edch mix\u016f Cool. <em>\u201eAbychom mohli na\u0161im z\u00e1kazn\u00edk\u016fm a konzument\u016fm poskytnout pivo t\u00e9 nejvy\u0161\u0161\u00ed kvality, investujeme letos v&nbsp;na\u0161ich pivovarech zhruba 300 milion\u016f korun do v\u00fdrobn\u00edch za\u0159\u00edzen\u00ed,\u201c<\/em> <strong>uv\u00e1d\u00ed Michal \u0160t\u011bp\u00e1nek s&nbsp;t\u00edm, \u017ee nejv\u011bt\u0161\u00ed investic\u00ed je nov\u00e1 sudov\u00e1 linka na Sm\u00edchov\u011b<\/strong>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"683\" height=\"1024\" src=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_01-683x1024.jpg\" alt=\"\" data-id=\"2917\" data-link=\"https:\/\/hotelhouse.cz\/?attachment_id=2917\" class=\"wp-image-2917\" srcset=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_01-683x1024.jpg 683w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_01-200x300.jpg 200w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_01-768x1152.jpg 768w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_01.jpg 1672w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"683\" height=\"1024\" src=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_02-683x1024.jpg\" alt=\"\" data-id=\"2918\" data-link=\"https:\/\/hotelhouse.cz\/?attachment_id=2918\" class=\"wp-image-2918\" srcset=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_02-683x1024.jpg 683w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_02-200x300.jpg 200w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_02-768x1152.jpg 768w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_02.jpg 1669w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"683\" height=\"1024\" src=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_03-683x1024.jpg\" alt=\"\" data-id=\"2919\" data-link=\"https:\/\/hotelhouse.cz\/?attachment_id=2919\" class=\"wp-image-2919\" srcset=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_03-683x1024.jpg 683w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_03-200x300.jpg 200w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_03-768x1152.jpg 768w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_03.jpg 1669w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"725\" height=\"1024\" src=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_04-725x1024.jpg\" alt=\"\" data-id=\"2920\" data-link=\"https:\/\/hotelhouse.cz\/?attachment_id=2920\" class=\"wp-image-2920\" srcset=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_04-725x1024.jpg 725w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_04-212x300.jpg 212w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_04-768x1085.jpg 768w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/04\/Staropramen_04.jpg 1242w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p><strong>Zdroj foto:<\/strong> Staropramen<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u010cesk\u00e1 pivn\u00ed dvojka uv\u00e1d\u00ed na trh novinku s&nbsp;n\u00e1zvem Staropramen 12. Reaguje t\u00edm nejen na dlouhodob\u011b rostouc\u00ed oblibu dvan\u00e1ctistup\u0148ov\u00fdch piv, ale tak\u00e9 na m\u00edrn\u00fd pokles prodej\u016f v&nbsp;lo\u0148sk\u00e9m roce. Novinka je od dubna postupn\u011b k&nbsp;dost\u00e1n\u00ed v&nbsp;obchodech&#46;&#46;&#46;<\/p>\n","protected":false},"author":3,"featured_media":2920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9,2,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>K\u00a0n\u00e1vratu na \u010d\u00edsla z\u00a0dob p\u0159ed pandemi\u00ed m\u00e1 pomoci nov\u00e1 Staropramen 12 - HOTELHOUSE.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotelhouse.cz\/index.php\/2022\/04\/28\/k-navratu-na-cisla-z-dob-pred-pandemii-ma-pomoci-nova-staropramen-12\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u00a0n\u00e1vratu na \u010d\u00edsla z\u00a0dob p\u0159ed pandemi\u00ed m\u00e1 pomoci nov\u00e1 Staropramen 12 - HOTELHOUSE.cz\" \/>\n<meta property=\"og:description\" content=\"\u010cesk\u00e1 pivn\u00ed dvojka uv\u00e1d\u00ed na trh novinku s&nbsp;n\u00e1zvem Staropramen 12. 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