{"id":3651,"date":"2022-09-19T00:01:32","date_gmt":"2022-09-18T22:01:32","guid":{"rendered":"https:\/\/hotelhouse.cz\/?p=3651"},"modified":"2022-09-18T23:00:43","modified_gmt":"2022-09-18T21:00:43","slug":"pilsner-urquell-ma-nove-audio-logo","status":"publish","type":"post","link":"https:\/\/hotelhouse.cz\/index.php\/2022\/09\/19\/pilsner-urquell-ma-nove-audio-logo\/","title":{"rendered":"Pilsner Urquell m\u00e1 nov\u00e9 audio logo"},"content":{"rendered":"\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Zna\u010dka Pilsner Urquell bude nov\u011b rozpoznateln\u00e1 i po sluchu. Jej\u00ed neodmyslitelnou sou\u010d\u00e1st\u00ed se stane audio branding, kter\u00fd bude zna\u010dku reprezentovat p\u0159i nejr\u016fzn\u011bj\u0161\u00edch p\u0159\u00edle\u017eitostech. Hudebn\u00ed agentura MassiveMusic se p\u0159i jeho tvorb\u011b nechala inspirovat samotnou chut\u00ed plze\u0148sk\u00e9ho le\u017e\u00e1ku i typick\u00fdmi zvuky pivovaru.   <\/strong> <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"518\" src=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Audio-logo-PU-1024x518.jpg\" alt=\"\" class=\"wp-image-3658\" srcset=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Audio-logo-PU-1024x518.jpg 1024w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Audio-logo-PU-300x152.jpg 300w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Audio-logo-PU-768x389.jpg 768w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Audio-logo-PU.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nat\u00e1\u010den\u00ed zvuk\u016f i hudebn\u00edch motiv\u016f prob\u00edhalo p\u0159\u00edmo v pivovaru, v\u00fdsledn\u00e9 skl\u00e1d\u00e1n\u00ed a lad\u011bn\u00ed cel\u00e9ho audio loga prob\u011bhlo ve studiu MassiveMusic v Lond\u00fdn\u011b. V pr\u016fb\u011bhu se pracovalo s n\u011bkolika verzemi, ze kter\u00fdch nakonec vykrystalizovala fin\u00e1ln\u00ed podoba zvukov\u00e9 stopy.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"MENHOUSE.cz - Pilsner Urquell m\u00e1 nov\u00e9 audio logo\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P45dwq3XE2U?feature=oembed&#038;wmode=opaque\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201e<em>Vydali jsme se do pivovaru, proto\u017ee je srdcem zna\u010dky. Jde o \u00fa\u017easn\u00e9 m\u00edsto se siln\u00fdm d\u011bdictv\u00edm a p\u0159\u00edb\u011bhem,\u201c<\/em> vysv\u011btluje <strong>Joe Bush, Senior Creative Strategist<\/strong>. <em>\u201eOchutnali jsme pivo a nato\u010dili zvuky kl\u00ed\u010dov\u00fdch m\u00edst pivovaru, \u00fadery bedn\u00e1\u0159\u016f, t\u00f3ny m\u011bd\u011bn\u00fdch tank\u016f i tradi\u010dn\u00edho n\u00e1\u010din\u00ed pou\u017e\u00edvan\u00e9ho v&nbsp;procesu va\u0159en\u00ed piva. P\u0159\u00edmo v&nbsp;pivovaru jsme nat\u00e1\u010deli i hudebn\u00ed doprovod. Do j\u00e1dra zvukov\u00e9 identity Pilsner Urquell jsme tak vlo\u017eili nejen charakteristiky reprezentuj\u00edc\u00ed \u0159emeslo a tradici zna\u010dky, ale p\u0159edev\u0161\u00edm jej\u00ed sou\u010dasnost a energii, stejn\u011b jako v\u00e1\u0161e\u0148 spot\u0159ebitel\u016f, kte\u0159\u00ed ji miluj\u00ed.  Audio branding Pilsner Urquell tvo\u0159\u00ed dob\u0159e zapamatovatelnou harmonii zvuk\u016f, kter\u00e1 v&nbsp;budoucnu pom\u016f\u017ee zlep\u0161it vn\u00edm\u00e1n\u00ed zna\u010dky,\u201c<\/em> dod\u00e1v\u00e1 <strong>Joe Bush<\/strong>. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Asset__2-1080x1080-1024x1024.png\" alt=\"\" class=\"wp-image-3653\" width=\"752\" height=\"752\" srcset=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Asset__2-1080x1080-1024x1024.png 1024w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Asset__2-1080x1080-150x150.png 150w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Asset__2-1080x1080-300x300.png 300w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Asset__2-1080x1080-768x768.png 768w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Asset__2-1080x1080-80x80.png 80w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Asset__2-1080x1080-320x320.png 320w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Asset__2-1080x1080.png 1080w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Zvukov\u00e9 logo je kr\u00e1tk\u00e1 melodie nebo sled zvuk\u016f prezentuj\u00edc\u00ed zna\u010dku snadno zapamatovatelnou formou. St\u00e1le v\u00edce sv\u011btov\u00fdch firem ho vyu\u017e\u00edv\u00e1 nap\u0159\u00ed\u010d v\u0161emi audiovizu\u00e1ln\u00edmi komunika\u010dn\u00edmi kan\u00e1ly s c\u00edlem pos\u00edlit snadn\u00e9 rozpozn\u00e1n\u00ed a zv\u00fd\u0161it znalost zna\u010dky. Pilsner Urquell ale pat\u0159\u00ed mezi prvn\u00ed celosv\u011btov\u011b zn\u00e1m\u00e9 pivn\u00ed zna\u010dky, kter\u00e9 ho na trh uvedly.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Pilsner-Urquell.png\" alt=\"\" class=\"wp-image-3654\" width=\"397\" height=\"397\" srcset=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Pilsner-Urquell.png 480w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Pilsner-Urquell-150x150.png 150w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Pilsner-Urquell-300x300.png 300w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Pilsner-Urquell-80x80.png 80w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Pilsner-Urquell-320x320.png 320w\" sizes=\"(max-width: 397px) 100vw, 397px\" \/><\/figure><\/div>\n\n\n\n<p>\u201e<em>Na\u0161\u00edm c\u00edlem bylo vytvo\u0159it identitu, kter\u00e1 bude vyjad\u0159ovat podstatu zna\u010dky Pilsner Urquell, jej\u00ed historii, tradici, ale i sou\u010dasnost a budoucnost. Audio branding bude ned\u00edlnou sou\u010d\u00e1st\u00ed nejen na\u0161\u00ed komunikace, ale v\u0161ech m\u00edst, na kter\u00fdch se m\u016f\u017ee spot\u0159ebitel setkat s&nbsp;na\u0161\u00edm pivem, na\u0161\u00ed zna\u010dkou. Ji\u017e nyn\u00ed je sou\u010d\u00e1st\u00ed na\u0161\u00ed televizn\u00ed reklamy v&nbsp;\u010cesku, pou\u017eili jsme ho p\u0159i vyhl\u00e1\u0161en\u00ed sout\u011b\u017ee nejlep\u0161\u00edch v\u00fd\u010depn\u00edch Pilsner Urquell Master Bartender a bude sou\u010d\u00e1st\u00ed v\u0161ech nadch\u00e1zej\u00edc\u00edch komunika\u010dn\u00edch aktivit. V\u011b\u0159\u00edme, \u017ee roz\u0161\u00ed\u0159\u00ed z\u00e1kazn\u00edk\u016fv z\u00e1\u017eitek spojen\u00fd se zna\u010dkou, u\u017e to nebude jen pln\u00e1 chu\u0165, n\u00e1dhern\u00e1 zlat\u00e1 barva s&nbsp;kr\u00e9movou p\u011bnou, ale i charakteristick\u00fd zvuk,\u201c<\/em> \u0159\u00edk\u00e1 <strong>Global Marketing Manager zna\u010dky Pilsner Urquell, Zuzana Dudov\u00e1<\/strong>. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"518\" src=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Audio-logo-PU-1-1024x518.jpg\" alt=\"\" data-id=\"3661\" data-link=\"https:\/\/hotelhouse.cz\/index.php\/2022\/09\/15\/pilsner-urquell-ma-nove-audio-logo\/audio-logo-pu-3\/\" class=\"wp-image-3661\" srcset=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Audio-logo-PU-1-1024x518.jpg 1024w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Audio-logo-PU-1-300x152.jpg 300w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Audio-logo-PU-1-768x389.jpg 768w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Audio-logo-PU-1.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"493\" src=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Audio-logo-PU-2-1024x493.jpg\" alt=\"\" data-id=\"3660\" data-link=\"https:\/\/hotelhouse.cz\/index.php\/2022\/09\/15\/pilsner-urquell-ma-nove-audio-logo\/audio-logo-pu-2\/\" class=\"wp-image-3660\" srcset=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Audio-logo-PU-2-1024x493.jpg 1024w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Audio-logo-PU-2-300x145.jpg 300w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Audio-logo-PU-2-768x370.jpg 768w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Audio-logo-PU-2.jpg 1725w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"480\" height=\"480\" src=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Pilsner-Urquell.png\" alt=\"\" data-id=\"3654\" data-link=\"https:\/\/hotelhouse.cz\/index.php\/2022\/09\/15\/pilsner-urquell-ma-nove-audio-logo\/pilsner-urquell\/\" class=\"wp-image-3654\" srcset=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Pilsner-Urquell.png 480w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Pilsner-Urquell-150x150.png 150w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Pilsner-Urquell-300x300.png 300w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Pilsner-Urquell-80x80.png 80w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Pilsner-Urquell-320x320.png 320w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"734\" height=\"710\" src=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/1567502343.png\" alt=\"\" data-id=\"3652\" data-link=\"https:\/\/hotelhouse.cz\/index.php\/2022\/09\/15\/pilsner-urquell-ma-nove-audio-logo\/attachment\/1567502343\/\" class=\"wp-image-3652\" srcset=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/1567502343.png 734w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/1567502343-300x290.png 300w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Asset__2-1080x1080-1024x1024.png\" alt=\"\" data-id=\"3653\" data-link=\"https:\/\/hotelhouse.cz\/index.php\/2022\/09\/15\/pilsner-urquell-ma-nove-audio-logo\/asset__2-1080x1080\/\" class=\"wp-image-3653\" srcset=\"https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Asset__2-1080x1080-1024x1024.png 1024w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Asset__2-1080x1080-150x150.png 150w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Asset__2-1080x1080-300x300.png 300w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Asset__2-1080x1080-768x768.png 768w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Asset__2-1080x1080-80x80.png 80w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Asset__2-1080x1080-320x320.png 320w, https:\/\/hotelhouse.cz\/wp-content\/uploads\/2022\/09\/Asset__2-1080x1080.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p><strong>Zdroj foto a video: <\/strong>Pilsner Urquell<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Zna\u010dka Pilsner Urquell bude nov\u011b rozpoznateln\u00e1 i po sluchu. Jej\u00ed neodmyslitelnou sou\u010d\u00e1st\u00ed se stane audio branding, kter\u00fd bude zna\u010dku reprezentovat p\u0159i nejr\u016fzn\u011bj\u0161\u00edch p\u0159\u00edle\u017eitostech. Hudebn\u00ed agentura MassiveMusic se p\u0159i jeho tvorb\u011b nechala inspirovat samotnou chut\u00ed&#46;&#46;&#46;<\/p>\n","protected":false},"author":3,"featured_media":3658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9,2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pilsner Urquell m\u00e1 nov\u00e9 audio logo - HOTELHOUSE.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotelhouse.cz\/index.php\/2022\/09\/19\/pilsner-urquell-ma-nove-audio-logo\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pilsner Urquell m\u00e1 nov\u00e9 audio logo - HOTELHOUSE.cz\" \/>\n<meta property=\"og:description\" content=\"Zna\u010dka Pilsner Urquell bude nov\u011b rozpoznateln\u00e1 i po sluchu. 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