{"id":5667,"date":"2023-11-03T00:01:00","date_gmt":"2023-11-02T23:01:00","guid":{"rendered":"https:\/\/hotelhouse.cz\/?p=5667"},"modified":"2023-11-04T00:47:12","modified_gmt":"2023-11-03T23:47:12","slug":"propad-ceskeho-hotelnictvi-pokracuje-letni-zari-pomohlo-jen-kosmeticky","status":"publish","type":"post","link":"https:\/\/hotelhouse.cz\/index.php\/2023\/11\/03\/propad-ceskeho-hotelnictvi-pokracuje-letni-zari-pomohlo-jen-kosmeticky\/","title":{"rendered":"Propad \u010desk\u00e9ho hotelnictv\u00ed pokra\u010duje, letn\u00ed z\u00e1\u0159\u00ed pomohlo jen kosmeticky"},"content":{"rendered":"\n
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Nejnov\u011bj\u0161\u00ed data poradensk\u00e9 spole\u010dnosti STR popisuj\u00ed n\u00e1stup druh\u00e9 \u201ehlavn\u00ed sez\u00f3ny\u201c \u2013 m\u011bs\u00edc z\u00e1\u0159\u00ed. Po\u010das\u00ed hotelov\u00e9mu byznysu p\u0159\u00e1lo. Podrobn\u011bj\u0161\u00ed pohled na \u010d\u00edsla v\u0161ak ukazuje hotelov\u00fd trh \u010cR jako pora\u017een\u00e9ho pocovidov\u00e9ho v\u00fdvoje. Jak oproti zbytku Evropy, tak v porovn\u00e1n\u00ed s p\u0159\u00edm\u00fdmi konkurenty.<\/strong><\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
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Host\u016f (a cizinc\u016f) p\u0159ijelo do \u010cR oproti lo\u0148sku v\u00edce, hotely nejsou polopr\u00e1zdn\u00e9 a atakuj\u00ed hranici 80 %. Nicm\u00e9n\u011b \u010d\u00edsla obsazenosti o moc v\u00fd\u0161e j\u00edt nemohou. Meziro\u010dn\u00ed n\u00e1r\u016fst cen okolo 10 % nepokr\u00fdv\u00e1 ani nomin\u00e1ln\u00ed inflaci, nato\u017e inflaci \u201ehotelovou\u201c (potraviny, energie, mzdy), kter\u00e1 je meziro\u010dn\u011b skoro trojn\u00e1sobn\u00e1. Ceny pokoj\u016f nedosahuj\u00ed \u00farovn\u011b leto\u0161n\u00edho \u010dervna a pra\u017esk\u00fd trh ochlazuje.<\/p>\n\n\n\n

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Porovn\u00e1n\u00ed s rokem 2019<\/strong><\/h2>\n\n\n\n
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Kdy\u017e vyn\u00e1sob\u00edme obsazenost a cenu pokoje vznikne v j\u00e1dru \u201etr\u017eba za 1 pokoj a noc\u201c (pou\u017e\u00edv\u00e1 se angl. zkratka REVPAR). Kdy\u017e se tedy pod\u00edv\u00e1me na tyto tr\u017eby: Evropa vzrostla o 28 % (z\u00e1\u0159\u00ed 23 vs z\u00e1\u0159\u00ed 23). Celoro\u010dn\u011b (leden-z\u00e1\u0159\u00ed; tzv \u201eyear-to-day\u201c (YTD)) o 25 %. Praha m\u00e1 +5,1 % z\u00e1\u0159\u00ed a minus -1,0 % YTD, \u010cR 8,7 % (z\u00e1\u0159\u00ed) a 2,4 % YTD.<\/strong><\/p>\n\n\n\n

Na\u0161i p\u0159\u00edm\u00ed konkurenti: Budape\u0161\u0165 <\/strong>o 16,4 %<\/strong> v z\u00e1\u0159\u00ed, ale +34 %<\/strong> YTD. Var\u0161ava dokonce z\u00e1\u0159\u00ed +25 %<\/strong> a YTD +32 %. V\u00edde\u0148 +29 % z\u00e1\u0159\u00ed <\/strong>a 8 % YTD. A premianti evropsk\u00e9ho trhu rostli podstatn\u011b v\u00edc: Lisabon 31,3 %, Pa\u0159\u00ed\u017e 41 %, Mil\u00e1n 50,4 % a \u0158\u00edm dokonce o 72,1 %. (I Moskva roste rychleji ne\u017e Praha)<\/p>\n\n\n\n

Resum\u00e9: Na\u0161i p\u0159\u00edm\u00ed konkurenti st\u00e1le rostou (V\u00edde\u0148 nav\u00edc startovala u\u017e s jist\u00fdm n\u00e1skokem), \u010cR stagnuje. Kdy\u017e k tomu p\u0159ipo\u010dteme jednu z nejvy\u0161\u0161\u00edch inflac\u00ed v Evrop\u011b se zvl\u00e1\u0161t\u011b nep\u0159\u00edzniv\u00fdm v\u00fdvojem energi\u00ed a potravin (hotelov\u00e9 komodity) \u2013 ztr\u00e1c\u00edme konkurenceschopnost i v tomto kdysi \u00fasp\u011b\u0161n\u00e9m odv\u011btv\u00ed. Hezk\u00e9 po\u010das\u00ed a slu\u0161n\u00e9 z\u00e1\u0159ijov\u00e9 v\u00fdsledky to ani zdaleka nep\u0159ekryj\u00ed.<\/p>\n\n\n\n

\u201ePro n\u00e1s jsou \u0161patn\u00e9 v\u00fdsledky \u010desk\u00e9ho hotelov\u00e9ho trhu p\u0159\u00edle\u017eitost\u00ed k akvizic\u00edm,\u201c <\/em>hled\u00e1 pozitiva Jaroslav Svoboda, majitel nejv\u011bt\u0161\u00ed \u010desk\u00e9 hotelov\u00e9 s\u00edt\u011b Czech Inn Hotels.<\/strong> <\/em><\/p>\n\n\n\n

\u201eRadost z toho nem\u00e1m a abych byl up\u0159\u00edmn\u00fd, pokukujeme tak\u00e9 po akvizic\u00edch v Polsku, Ma\u010farsku a d\u00e1l na v\u00fdchod. Um\u011bl bych stagnaci \u010cR popsat i ost\u0159eji, ale to je po\u0159\u00e1d stejn\u00e1 p\u00edsni\u010dka. M\u00e1lo akc\u00ed, m\u00e1lo let\u016f do Prahy, neregulovan\u00e9 AirBnB, atd.,\u201c <\/em>uzav\u00edr\u00e1 obvykle v\u017edy dob\u0159e nalad\u011bn\u00fd hoteli\u00e9r.<\/strong><\/p>\n\n\n\n

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Meziro\u010dn\u00ed srovn\u00e1n\u00ed<\/strong><\/h1>\n\n\n\n
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Z\u00e1\u0159\u00ed 2023 vs Z\u00e1\u0159\u00ed 2019<\/strong><\/td>
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<\/td>		Occ %<\/strong><\/td>Tr\u017eby na pokoj a noc (REVPAR)<\/strong><\/td>% zm\u011bna z 2023\/2019<\/strong><\/td><\/tr>

<\/td>		2023<\/strong><\/td>2019<\/strong><\/td>2023<\/strong><\/td>2019<\/strong><\/td>Occ.<\/strong><\/td>REVPAR<\/strong><\/td><\/tr>
<\/a> Evropa<\/strong><\/td>78,2<\/td>80,4<\/td>124,35<\/td>97,23<\/td>-2,7%<\/td>+27,9%<\/td><\/tr>
\u010cesk\u00e1 republika<\/strong><\/td>78,9<\/td>83,4<\/td>91,51<\/td>84,20<\/td>-5,4%<\/td>+8,7%<\/td><\/tr>
Praha<\/strong><\/td>81,2<\/td>86,6<\/td>100,58<\/td>95,68<\/td>-6,3%<\/td>+5,1%<\/td><\/tr>
Budape\u0161\u0165<\/strong><\/td>74,3<\/td>88,5<\/td>92,71<\/td>79,64<\/td>-16,0%<\/td>+16,4%<\/td><\/tr>
V\u00edde\u0148<\/strong><\/td>80,7<\/td>83,9<\/td>122,86<\/td>95,03<\/td>-3,7%<\/td>+29,3%<\/td><\/tr>
Var\u0161ava<\/strong><\/td>81,6<\/td>82,5<\/td>78,93<\/td>63,10<\/td>-1,1%<\/td>+25,1%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Occ % = obsazenost hotel\u016f; Tr\u017eby v eurech<\/em><\/p>\n\n\n\n

YTD 2023 vs YTD 2019<\/strong><\/td>
<\/td>
<\/td>
<\/td><\/tr>

<\/td>		Occ %<\/strong><\/td>Tr\u017eby na pokoj a noc (REVPAR)<\/strong><\/td>% zm\u011bna z 2023\/2019<\/strong><\/td><\/tr>

<\/td>		2023<\/strong><\/td>2019<\/strong><\/td>2023<\/strong><\/td>2019<\/strong><\/td>Occ.<\/strong><\/td>REVPAR<\/strong><\/td><\/tr>
Evropa<\/strong><\/td>69,6<\/td>72,8<\/td>101,38<\/td>81,27<\/td>-4,3%<\/td>+24,7%<\/td><\/tr>
\u010cesk\u00e1 republika<\/strong><\/td>66,7<\/td>74,4<\/td>68,70<\/td>67,10<\/td>-10,4%<\/td>+2,4%<\/td><\/tr>
Praha<\/strong><\/td>69,0<\/td>77,6<\/td>75,03<\/td>75,77<\/td>-11,1%<\/td>-1,0%<\/td><\/tr>
Budape\u0161\u0165<\/strong><\/td>67,4<\/td>78,4<\/td>80,22<\/td>59,79<\/td>-14,1%<\/td>+34,2%<\/td><\/tr>
V\u00edde\u0148<\/strong><\/td>69,0<\/td>77,4<\/td>87,50<\/td>81,13<\/td>-10,8%<\/td>+7,9%<\/td><\/tr>
Var\u0161ava<\/strong><\/td>72,7<\/td>72,2<\/td>64,75<\/td>49,05<\/td>+0,8%<\/td>+32,0%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

YTD \u201eYear to Day\u201c \u2013 data za leden a\u017e z\u00e1\u0159\u00ed 2023, resp leden a\u017e z\u00e1\u0159\u00ed 2019<\/em><\/p>\n\n\n\n

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Mezim\u011bs\u00ed\u010dn\u00ed srovn\u00e1n\u00ed<\/strong><\/h1>\n\n\n\n
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Z\u00e1\u0159\u00ed je druh\u00e1 hlavn\u00ed sez\u00f3na, kdy se host\u00e9 v Evrop\u011b p\u0159esouvaj\u00ed zp\u011bt z jihu do turistick\u00fdch m\u011bst a obecn\u011b m\u011bst. V\u00edce obchodn\u00edch cest, n\u00e1v\u0161t\u011bv, v\u00edce kongresov\u00e9 turistiky.<\/p>\n\n\n\n

Grafy kr\u00e1sn\u011b ilustruj\u00ed \u2013 z\u00e1vislost obou jev\u016f \u2013 obsazenosti a ceny \u2013 b\u011bhem roku.<\/strong><\/p>\n\n\n\n

V\u00fdvoj \u010desk\u00fdch cen \u2013 bl\u00ed\u017ee Bratislav\u011b ne\u017e V\u00eddni \u2013 je varuj\u00edc\u00ed.<\/strong><\/p>\n\n\n\n

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Srovn\u00e1n\u00ed jednotliv\u00fdch hotel\u016f dle STR<\/strong><\/h1>\n\n\n\n
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Ze z\u00e1\u0159ijov\u00fdch \u010d\u00edsel \u010desk\u00fdch hotel\u016f vynikaj\u00ed v obsazenosti hotely skupiny Czech Inn Hotels:
Wellnes Hotel STEP 86,3 %; p\u011btihv\u011bzdi\u010dkov\u00fd The Grand Mark Prague 91,0 % (s cenou 325,22 euro), Hotel Merkur 96,8% a Josephine Old Town Square Hotel dokonce 97,7 % (s cenou 141,60 euro)<\/p>\n\n\n\n

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O STR:<\/strong><\/p>\n\n\n\n

Smith Travel Research, americk\u00e1 spole\u010dnost d\u0159\u00edve zn\u00e1m\u00e1 jako STR, poskytuje tr\u017en\u00ed \u00fadaje o hotelov\u00e9m pr\u016fmyslu po cel\u00e9m sv\u011bt\u011b. V sou\u010dasn\u00e9 dob\u011b sleduje v\u00edce ne\u017e 60 000 hotel\u016f s v\u00edce ne\u017e 8 miliony pokoj\u016f. Mezi \u010desk\u00fdmi hoteli\u00e9ry jde o nejzn\u00e1m\u011bj\u0161\u00ed n\u00e1stroj pro porovn\u00e1v\u00e1n\u00ed v\u00fdsledk\u016f. V \u010cesk\u00e9 republice STR sleduje 19,5 tis\u00edce hotelov\u00fdch pokoj\u016f (tedy zhruba t\u0159etinu celkov\u00e9 kapacity), ov\u0161em v segmentu lep\u0161\u00edch hotel\u016f pod\u00edl v\u00fdrazn\u011b roste. Nap\u0159\u00edklad v Praze se ji\u017e bl\u00ed\u017e polovin\u011b. V\u00fdhodou je tak\u00e9 p\u0159edev\u0161\u00edm m\u011bs\u00ed\u010dn\u00ed b\u00e1ze vyhodnocen\u00ed, co\u017e je t\u0159ikr\u00e1t aktu\u00e1ln\u011bj\u0161\u00ed ne\u017e \u010cS\u00da, a relevantn\u00ed data o cen\u00e1ch pokoje a obsazenosti op\u0159en\u00e1 o celosv\u011btov\u011b prov\u011b\u0159enou metodiku.<\/em><\/p>\n\n\n\n

https:\/\/str.com\/<\/a><\/p>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Nejnov\u011bj\u0161\u00ed data poradensk\u00e9 spole\u010dnosti STR popisuj\u00ed n\u00e1stup druh\u00e9 \u201ehlavn\u00ed sez\u00f3ny\u201c \u2013 m\u011bs\u00edc z\u00e1\u0159\u00ed. Po\u010das\u00ed hotelov\u00e9mu byznysu p\u0159\u00e1lo. Podrobn\u011bj\u0161\u00ed pohled na \u010d\u00edsla v\u0161ak ukazuje hotelov\u00fd trh \u010cR jako pora\u017een\u00e9ho pocovidov\u00e9ho v\u00fdvoje. Jak oproti zbytku Evropy,...<\/p>\n","protected":false},"author":1,"featured_media":5668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4,2,23],"tags":[],"yoast_head":"\nPropad \u010desk\u00e9ho hotelnictv\u00ed pokra\u010duje, letn\u00ed z\u00e1\u0159\u00ed pomohlo jen kosmeticky - HOTELHOUSE.cz<\/title>\n<meta name=\"description\" content=\"Nejnov\u011bj\u0161\u00ed data poradensk\u00e9 spole\u010dnosti STR popisuj\u00ed n\u00e1stup druh\u00e9 \u201ehlavn\u00ed sez\u00f3ny\u201c \u2013 m\u011bs\u00edc z\u00e1\u0159\u00ed. 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